The agricultural information plays a crucial role in accelerating agricultural productivity, farm profitability and in turn leads to up scaling of rural income. The information is the key source for making vital decisions from sowing to selling of produce. The farmers are using both formal and informal sources for their information needs. The communication sources vary from Agricultural extension officers to neighbor and relatives.

The recent developments in information and communication technology (ICT), has a significant change in man’s daily activities. Humans have become very much dependent on the ICT to the extent that 78.3% of the developed world’s population and 32.4% of the developing world’s population are the ICT users (Gul, 2015).