International Educational Applied Research Journal

E-ISSN No. 2456-6713
Print ISSN No. 3048-6459

Impact Factor: 5.924

Peer-Reviewed Journal - Equivalent to UGC Approved Journal
Multi-Language Journal (Hindi & English)

IMPACT OF ADVERTISEMENTS ON GOLD ORNAMENTS AMONG HOUSEWIVES – A STUDY WITH REFERENCE MADURAI REGION

Dr. K. Padmavathy

The term advertising originated from the Latin word adveto, which means to turn round advertising thus denotes the means employed to draw attention to any object or purpose in the marketing context, advertising has been defined “as any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.”

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International Educational Applied Research Journal

E-ISSN No. 2456-6713Print ISSN No. 3048-6459

Impact Factor: 5.924

IMPACT OF ADVERTISEMENTS ON GOLD ORNAMENTS AMONG HOUSEWIVES – A STUDY WITH REFERENCE MADURAI REGION

E-ISSN No. 2456-6713
Print ISSN No. 3048-6459