International Educational Applied Research Journal

E-ISSN No. 2456-6713
Print ISSN No. 3048-6459

Impact Factor: 5.924

Peer-Reviewed Journal - Equivalent to UGC Approved Journal
Multi-Language Journal (Hindi & English)

CHILDREN’S ATTITUDE TOWARDS TELEVISION ADVERTISEMENT

Dr. R. Sathya

Kids are consumers in a way and have their own purchasing power, therefore represent an important demographic segment to marketers. Since they influence their parents' buying behavior and decision making, they represent the future adult consumers.

International Educational Applied Research Journal is licensed under a Creative Commons Attribution 4.0 International License Based on a work at www.IEARJC.com

Disclaimer: Articles on International Educational Applied Research Journal have been previewed and authenticated by the Authors before sending for the publication. The Journal, Chief Editor and the editorial board are not entitled or liable to either justify or responsible for inaccurate and misleading data if any. It is the sole responsibility of the Author concerned.

International Educational Applied Research Journal

E-ISSN No. 2456-6713Print ISSN No. 3048-6459

Impact Factor: 5.924

CHILDREN’S ATTITUDE TOWARDS TELEVISION ADVERTISEMENT

E-ISSN No. 2456-6713
Print ISSN No. 3048-6459