International Educational Applied Research Journal

E-ISSN NO: 2456-6713
Impact Factor: 5.924

Peer-Reviewed Journal - Equivalent to UGC Approved Journal
Multi-Language Journal (Hindi & English)

A theory means an explanation of how a phenomenon works or is likely to work and used to understand how things are likely to happen. In mass media, a theory of mass communication is also an explanation for understanding the phenomenon of any action of media messages.