The process of social categorization (Tajfel, 1979 as cited in Trepte and Loy,2017) helps in creating the distinction between ‘us’ and ‘them’, ‘in-group’ and ‘out-group’ and the ‘self’ and the ‘other’. Othering is defined as “discursive processes by which powerful groups, who may or may not make up a numerical majority, define subordinate groups into existence in a reductionist way which ascribe problematic and/or inferior characteristics to these subordinate groups. Such discursive processes affirm the legitimacy and superiority of the powerful and condition identity formation among the subordinate” (Jensen, 2011). The Ahmadis, since the time they embraced the teachings of Mirza Ghulam Ahmad, around the world have been the victims of this process of othering. The Ahmadis have a long history of struggle in which they have been subject to persecution and violence, especially in Islamic countries like Pakistan where they were declared ‘heretics’ in 1974.